How to bring back customers who stopped coming
First you need to know who stopped. A loyalty card that records visits gives you that list. Then send a short, personal note, ideally with their stamp count or a small offer, at a sensible time, and only to people who agreed to hear from you.
Notice them first
Most shops never know a regular has stopped coming. A list of customers who have not visited for 30 days is where win-back starts.
Keep the message short
Their name, how many stamps they have, and one reason to come this week. Nothing more.
Pick the right channel
A note on their Wallet card is free and shows on the lock screen. WhatsApp works for a personal message from the owner.
Respect consent
In the UAE, marketing messages need the customer's agreement. Only message people who said yes, and make it easy to stop.
Questions
How often can I send reminders?+
Once a month at most for people who stopped coming. More than that feels like spam.
What offer works best?+
Often none is needed. "You have three stamps waiting" is reason enough for many people.